Mall & Festival BTL Activation Program (80+ Touchpoints)
Designed and executed recurring high-footfall retail and cultural festival activations that turned seasonal crowds into measurable customer trials.
80+
BTL activations delivered across premier malls & public venues
30+
Enterprise client accounts retained across multi-year cycles
42%
Average trial-to-coupon redemption efficiency
01 · The Challenge
Clients demanded clear sales attribution from below-the-line campaigns that traditionally lacked trackable post-event data.
02 · Strategic Direction
Embedded gamified trial mechanics and instant digital redemption codes inside every kiosk so footfall translated into verifiable redemption data.
03 · Ground Execution
Managed venue permissions, promoter training, fabrication QA, and weekly client ROI scorecards across 30+ corporate relationships.
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